Building Audience Trust and Engagement with Catherine Tait

A transformative leader in media and entertainment, Catherine Tait has spent over three decades shaping how audiences engage with news, information, and storytelling. Her career spans corporate, nonprofit, and public sectors in both the U.S. and Canada—driving innovation across award-winning films, television, digital-first journalism, and streaming platforms.

Over the past two decades, audiences have turned away from traditional media along with government and other public institutions due to growing polarization and distrust. The urgent question for news professionals and organizations today is how to rebuild lost trust.

Verification, authenticity and media literacy all point to increased trust but so does the creator economy. This conversation will explore how engagement journalism may be a path back to trust.

Food provided!

Technology, Policy, and Innovation Concentration | Website | View More Events

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